I worked for SleepEasy as a brand development executive and advised them on their storytelling and content creation. Again, it was such an interesting immersion into a promising startup leader in an innovative support sleep with designed pillows and a set of products empowering a better night sleep.

360 branding overview
I helped them transition from their old branding to their new visual identity. Focusing on the building of the storytelling as new products get developed. I helped them from their print packagings to their social media, advertisement, UI&UX, company presentations, affiliates, influencer briefs, and more. Supporting an international team of doers.

2021 / Client: SleepEasy
Art direction . Branding . Illustration . Web design . UI and UX . Social media content creation .