Branding is more than good design

2 minutes read
Branding truths

Branding is more than good design

Clear, effective and raising awareness
2 minutes read
There is no good or bad design. There is a design that speaks about what you do most effectively.

We are surrounded by trends and taste, ultimately, what motivates brand awareness has to do with the clarity of the message. Nevertheless, in my opinion, good design is a combination of several elements: clear, appealing with contrast to catch and direct the eye to the message, added to that a dose of personality.

Will your new fancy visual identity sell?

Since the beginning of my journey in Branding, I have witnessed so many misunderstandings about the idea that "your new fancy visual identity will sell". It neglects all the other components that highlight the fact that these advanced designs, in which you have invested, are backed up by marketing, campaigns, references and so on to scale and perform.

Your effective and aligned Branding, in the long run, will position you as a leader in your space, there lies the result of helping people get what they want. People are looking for results and they will invest to get closer to their expectations, hopes and goals.

Good design will accelerate and improve the perception of your brand, which will raise brand awareness, trust and eventually sales and revenue.
Founder of the Keva Epale Studio
@kevaepale

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Good design will accelerate and improve the perception of your brand, which will raise brand awareness, trust and eventually sales and revenue.
Founder of the Keva Epale Studio
@kevaepale